It’s quite a task to choose a WordPress theme for your WooCommerce online store. There are so many of them and it’s difficult to make choice and devote enough time to it. The main question is where to start from, as it can be a long time-consuming process.
But here are several main tips that will help to start it in the right way.
– Consider theme demo as a brain-teaser.
Try to consider a WordPress demo as a brain-teaser, and especially the homepage. Specific layout typical of most themes can make you think of how each piece of the so-called content puzzle really works. But such puzzle will become more flexible if you go with a page builder, and more challenging and working for your customers.
– Think whether your content and products will look in it.
Whatever your content is (text, products or other media), think about how your own content will fit it all. Think whether the content is properly presented by the theme and how you see customers’ reaction when they visit your site.
– Pay more attention to the theme but not its name.
There are a lot of themes named for a particular niche, like themes named for advocates, hotel chains, beauty salons, and many other businesses. This does not mean that you can’t use them for your store. Thus, some themes may reflect the needs of some particular profession and be creative to make it work for you as well.
– Scrutinize the demo.
Learn more by checking out the navigation bar as most themes don’t let you see some settings via the demo. But they will show you other options like color schemes and page layouts.
– Consider all the features.
Read the description in the themes thoroughly as it might hold some crucial features that will help with your final decision.
– Carefully choose between a theme out-of-the-box or using a page builder.
The option to design your own pages can tempt you to start with a theme more quickly, especially considering the abundance of page builders. But there are pros and cons to using it. And if you don’t have a clue about design, then it will be more harmful, especially considering the user experience on an online store. But again, there is a great way to use page builders to set up A/B testing on product pages and see what works best for your store. Thus, think twice before making any wrong decisions.
– Check whether it works with your plugin of choice.
Most themes are eCommerce-friendly. So, make sure whether it works well with your specific plugin. And make sure if there is anything wrong between the used theme and the used plugin.
– Scrutinize the documentation.
Usually, theme documentation cannot be viewed before purchase. If you manage to look at the theme without paying, it makes sense that only paying customers can get access to the documentation. So, if you manage to use a free theme, or customers share it with you, then scrutinize it thoroughly as looking through the step-by-step process can help you find answers for many questions.
– Ask all necessary questions.
Ask the developer or theme shop the question about whether a particular premium theme will work well for your online store. They aim to make a sale and keep customers and potential customers contented.
– Consider the offered support.
Remember that support can be helpful. But remember, that if you choose a free theme, then the level of the provided support won’t be the same as that if you paid for a theme.
– Consider the reviews.
Perhaps, reading reviews of a theme is not always helpful, but sometimes, it can help you find something that will help you with the process. Remember that it’s all subjective as some may underestimate the product while others overestimate it… But definitely pay attention to some problem if it’s brought up repeatedly.
– Contact people you trust.
If some of your colleagues or friends have had any experience with the theme, then ask them for their objective opinion. And this information will help you with your choice. But remember that asking a question on FB groups or somewhere like this, is likely to make you even more confused.
– Consider an eCommerce-friendly theme.
The eCommerce plugin that you want to use may demand a specifically built theme. As usually, it’s the theme that is supposed to present your online store in a really customer-friendly way. There are many of them, but you can find your favorites for WooCommerce.
– Remember that your store success doesn’t entirely depend on your theme
Don’t expect too much. A theme is not a solution but just a tool aimed at increasing sales.
These are the main tips for choosing a theme. However, there are 4 more additional extra-Tips:
- Pay Attention to Your Online Authenticity.
It’s not only about optimization and all technical stuff necessary to make the world better for e-commerce, but also about trust with customers. But how to do that? It takes real people responsible for the whole business. Consider the service providing the option to drop a human email somewhere, as it’s very typical of huge services like Amazon. It’s impossible to compete with them, but quite possible to provide help in case someone has a problem with any of your projects or things you’re selling.
- Consider Video Option for Selling Things
If You managed to solve some problem perfectly for one person, then someone may want to solve that problem in a different way, and contact you to help them solve it too. In fact, a video is about conveying emotion rather than about any features. And sometimes it’s about conveying relief, especially when it comes to software. And once someone has watched your software video, it brings the feeling of relief.
- Use Twitter for Customer Service
Usually, people want to get immediate answers as they can’t solve their problem anywhere else. So, Twitter is the best resort as most people don’t want to be considered as complainers. Usually, they go to Twitter as it’s the last resort for all those who don’t want to be seen as complainers. Make sure you respond quickly enough, preferably in less than 24 hours since some unsolved issue has been sent.
- Use Email Subscription Giveaways
Usually, people don’t even have time to read those traditional 30-40-page e-books meant for being downloaded. Thus, consider a short 1-3 page PDF of the top things. For instance, if you’re a lash-maker, provide the top five brands of adhesive glue that you use. And this is the idea of offering something quickly and let people get an immediate result.